I love the way Apple (Steve) wrote this:

• We have over 250,000 apps in the App Store. We don’t need any more Fart apps.

• If your app doesn’t do something useful or provide some form of lasting entertainment, it may not be accepted.

• If your App looks like it was cobbled together in a few days, or you’re trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don’t want their quality Apps to be surrounded by amateur hour.

• We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, “I’ll know it when I see it”. And we think that you will also know it when you cross it.

• If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.

Yeah yeah, go ahead and call it contemptuous towards developers. Fine. It is. And I love it. This is the kind of thinking that makes Apple great, in my view. They are very simply and stubbornly NOT going to do things anybody else’s way.

(Source: daringfireball.net)