Let me start by saying, this is not an announcement of a redesign or feature upgrade; this is a look at the forthcoming re-envisioning of our website and our business. … Our new mission is much more focused: The new Virb is one of the easiest and most affordable ways to build an elegantly simple website. That’s it.

This is such great news. I’ve been saying for a while that Virb needed a fundamental retooling. It was hopelessly lost somewhere between Facebook, MySpace and Tumblr. I had fallen in love with it as an alternative to MySpace back when MySpace was “a thing.” It was well-designed, clean, minimal, extremely flexible, and had a great community (all the things I love about Tumblr nowadays). Over time though, things changed and Virb just didn’t feel relevant anymore. Like, at all (at least to me). They tried “re-launching,” but I don’t think anyone really cared. Despite all that, I was sincerely rooting for them. They are brilliant designers and craftsmen and they seem like good people.

I’m excited to see what they’ve come up with. I think there is a definite niche in the market if they hit the sweet spot. And frankly, I like that they are charging for it. It means people will take it seriously and it will hopefully turn into a nice sustainable business. (sidenote: I’m still curious to see what David and the Tumblr gang have up their sleeve for eventually getting this thing to pay for itself. I have no doubt they will, just curious to see what form that will take.)

Anyway, GOOD LUCK VIRB!!